Topic

Failed payments

Why renewals fail and how to recover the revenue.

• Failed Subscription Payments: Recovering the Revenue Start here

  Failed renewals are the cheapest revenue in a subscription business to recover. Retry schedules that work, dunning that converts, and the decline codes to treat.

• Card Expiry and Account Updater Services for Subscriptions

  Expired cards are among the largest causes of involuntary churn, and largely preventable. How account updater services work and what to do without one.

• Dunning Emails: What to Say When a Payment Fails

  Dunning email is transactional copy with a job: get the payment method fixed. Sequence, tone, and the mistakes that turn a recoverable failure into a cancellation.

• Involuntary Churn: The Subscribers You Lose by Accident

  A large share of subscription churn is payment failure, not a decision to leave. How to measure it separately and why it is the cheapest churn to fix.

• Designing a Payment Retry Schedule That Recovers More

  How many retries, how far apart, and which declines to skip entirely. Retry design that recovers revenue without annoying customers or upsetting card networks.