Use cases

Made for things people run out of

Every category has its own right cadence, its own discount and its own reason subscribers leave. Here's what we've learned about each.

Coffee

Fresh beans on the cadence people actually drink them — not the one that's convenient to schedule.

The one thing nobody can afford to run out of — which makes it one of the stickiest subscriptions there is.

A monthly habit, billed like one.

Refills that arrive before the last pump — not three weeks after.

Discovery in a box — and the operations discipline to make it profitable.

The things nobody wants to remember to buy.