Topic

Metrics and pricing

MRR, LTV, churn maths and what to charge.

• Subscription Metrics That Matter (And the Ones That Mislead) Start here

  MRR, churn, LTV and cohort retention — what each measures, how each is commonly computed wrongly, and which ones actually drive decisions.

• Cohort Analysis for Subscriptions: Reading the Curve

  Cohort retention is the one subscription metric that does not lie. How to build the table, read its shape, and turn it into decisions about where to spend.

• How to Calculate MRR for an Ecommerce Subscription

  MRR is straightforward until you have prepaid plans, varying frequencies and skips. How to normalise them, and what the movement breakdown tells you.

• Calculating Subscription Churn Rate Properly

  Blended churn moves when your growth rate changes, not when your business does. How to compute churn by cohort and cycle, and what a good number looks like.

• Subscription Pricing Strategy for Ecommerce

  How to set subscription prices and discounts from margin and retention rather than from competitors — including tiering, prepaid ladders and raising prices later.