Topic

Churn and retention

Keeping subscribers, and recovering the ones you nearly lost.

• How to Reduce Subscription Churn Start here

  Churn has causes, and each one has a different fix. Separating voluntary from involuntary churn, the cadence problem, and the interventions that actually move.

• Pause vs Cancel: The Cheapest Retention Feature You Have

  Most people who cancel a subscription want a break, not an exit. Why pause and skip are worth more than any discount, and how to present them.

• Subscriber Lifetime Value: The Only Number That Justifies a Discount

  How to calculate LTV for a subscription, why the naive formula misleads, and how to use it to decide what you can afford to pay for a subscriber.

• Designing a Subscription Cancellation Flow That Retains

  A cancellation flow can retain a third of the people who enter it without any dark patterns. What to offer, in what order, and what to never do.

• Subscription Onboarding Emails That Prevent Early Churn

  Most subscription churn happens in the first two cycles. The emails that set expectations, drive usage, and stop the cancellations that come from uncertainty.

• Winning Back Cancelled Subscribers

  A cancelled subscriber already knows your product and once chose it. How to time a win-back, what to offer, and which segments are worth contacting at all.