Supplements
Supplement Subscriptions
A monthly habit, billed like one.
Why subscriptions work here
- A 30-day bottle maps exactly onto a monthly cadence — one of the few categories where monthly genuinely is right.
- Repeat purchase is already the norm, so the subscription formalises a habit rather than creating one.
- Margins are typically healthy and the product is light, so the economics work at modest prices.
How to set it up
- Cadence
- Match the pack: a 30-day supply is a monthly subscription, a 60-day supply every eight weeks. Mismatch here is the main cause of churn.
- Discount
- 10–15% on subscribe and save. A loyalty discount after the third delivery lands right where supplement subscribers usually decide whether to continue.
- Bundles
- Let subscribers build a stack from several products in one subscription rather than managing three.
- Onboarding
- Send how-to-take-it guidance a few days after the first delivery. People who don't build the habit don't reorder.
What to watch
The 'did it work?' moment
Supplement subscribers judge the product around the end of the first or second bottle. If they haven't noticed a difference — or haven't been taking it — that's where they leave. Onboarding that helps them take it consistently does more for retention than any discount.
Guides that apply
Subscription Onboarding Emails That Prevent Early Churn
Most subscription churn happens in the first two cycles. The emails that set expectations, drive usage, and stop the cancellations that come from uncertainty.
Subscriber Lifetime Value: The Only Number That Justifies a Discount
How to calculate LTV for a subscription, why the naive formula misleads, and how to use it to decide what you can afford to pay for a subscriber.
Cohort Analysis for Subscriptions: Reading the Curve
Cohort retention is the one subscription metric that does not lie. How to build the table, read its shape, and turn it into decisions about where to spend.